Salespersons around the world have been using innovative techniques to pitch different customers in order to get their products sold. Selling a product requires careful planning which has to be carried out effectively by a salesman. It may appear boring in the start but a number of leading companies are using these techniques and various marketing mechanisms have proved to be effective enough.
Following tips must be taken into account in this regard:
Keep your marketing material short:
Refrain from lengthy and boring pitches. Trust me nobody is interested enough to listen to an extensive pitch. Try to keep things short. Just share the product information and let the customer ask questions. Give brief answers to each question. If you are planning to use billboards for marketing purpose, make sure your content is powerful and to the point. People do not have time to read full statements and they lose interest after a while. Thus, your punch lines must be short and crisp.
Apply the golden rule:
The golden rule means placing yourself in the position of the other person. In sales, applying golden rule would mean that you sell a person in a manner you would like to be sold. Be genuine. This is also referred to as the golden rule because it helps you in identifying the points which may trigger interest in others. This will facilitate you in remaining simpler and clearer in terms of content development and marketing.
Tell what makes you different:
Always tell your customer what sets you apart from the rest. For this, you need to have a good grip over your product information and also have complete knowledge about your competitors. As a matter of fact, people are looking for solutions instead of benefits that they will get. Make sure you keep your strategy linked to offering solutions.
Give favors to your customers
Customers really like it when they are given discounts. Try to give favors to your customers by offering them a little extra of something. For example, if you are selling smart phone, you can give the customer a mobile phone cover for free.